On-page or on-site SEO, refers to the practice of optimizing web page content for search engines and users. ![]() Google Analytics, another website reporting platform, provides context for other metrics that might be directly or indirectly impacting a page’s SERP ranking. While the search ranking of a page might be the strongest indicator of SEO performance, there are many other success indicators that are valuable when measuring SEO. Users can find information on which queries yield the highest amount of traffic for a given date range, as well as the position a page ranks for specific keywords. Monitoring tools like Google Search Console make it easy to get instant data on page-specific or site-wide search engine performance. User experience, or the features that could improve (or diminish) a user’s interaction with the content on a page.Mobile responsiveness, or how a web page adjusts to different screen sizes.Load speed, or the time it takes a web page to completely load.Security, as signified by a site’s SSL certificate, which search engines use to verify that site has a secure connection and it’s safe to share personal information.EAT Google’s acronym for expertise, authority, and trustworthiness), which signifies that a page has a reputable author.Google looks favorably on sites that strategically direct traffic to other sources. Links, including backlinks, outbound links, and internal links, indicate credibility and relevance to and from other content on the internet.High traffic from social media is beneficial to SEO, but a lack of social media traffic doesn’t necessarily have a negative impact. Social media traffic, which indirectly signals that a page contains content that’s in high demand.Metadata, or the information that summarizes the content on the page.High bounce rate can detract from page ranking. Bounce rate, or how often a user visits the page and exits without visiting any other pages.SEO is improved by keywords that are used appropriately. Keyword density, or the frequency with which a targeted word or phrase appears in the content of the page.There are many factors that determine the ranking of a particular page, including: The search results from the algorithm will then list the highest-ranking indexed content relevant to the keyword searched in the search engine. ![]() This information is then indexed and generated through an algorithm. These search engines use a crawler to gather information on the sites and pages comparative to the search query topic. Utilizing SEO goes beyond just the basic search queries from search engine websites.
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